Genesis Foods – HFSS Report Demo

Q: What is an HFSS score, and why does my product need one?

HFSS stands for 'High in Fat, Salt, or Sugar.' In the UK, products are scored using a Nutrient Profiling Model (NPM) to determine if they are classified as 'less healthy.' Products classified as HFSS face strict TV and online advertising watersheds and in-store placement restrictions.

Q: How does the Genesis Foods HFSS Report simplify the calculation process?

The HFSS Report looks at existing recipe formulations within Genesis Foods. It applies the UK's Nutrient Profiling Model to calculate your score, identifying 'A' points (energy, saturated fat, total sugar, and sodium) and 'C' points (fruit, vegetable, nut content, fibre, and protein) automatically.

Q: Is the HFSS Report available for all users on the Trustwell Connect platform?

The HFSS Reporting feature is a specialized tool within the Genesis Foods formulation and labelling engine. You can take a self-guided tour via the website or request a bespoke demo to see how it can be customized to your specific needs.

How to calculate High in Fat, Salt or Sugar (HFSS) Scores with Genesis Foods

For the UK, as of January 2026, the rules targeting “Less Healthy Food and Drink”, commonly known as HFSS, have brought live the TV & Online advertising restrictions of The Health and Care Act 2022. This joins the earlier Food (Promotion and Placement) (England) Regulations 2021 that covers in-store and online shop placement rules for HFSS products. With these rules, knowing whether your product’s nutrient profile is affected by them is vital.

Take this self-guided tour of Genesis Foods, our formulation and labelling engine in the Trustwell Connect platform, and you can see how the HFSS score report fits into your recipe development and reformulation processes.

Request Your Bespoke Demo of Genesis Foods

From recipe development to nutrition analysis and label creation, see Genesis Foods and the Trustwell Connect Platform in action and learn how it can be customised to meet your unique needs.

Or, contact us today to learn more about how Trustwell can help you achieve seamless regulatory compliance, efficient supplier onboarding, and lasting success.

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HFSS and Genesis Foods FAQ’s

1. What is an HFSS score, and why does my product need one?

HFSS stands for “High in Fat, Salt, or Sugar.” In the UK, products are scored using a Nutrient Profiling Model (NPM) to determine if they are classified as “less healthy.” As of January 2026, if your product is classified as HFSS, it faces strict TV and online advertising watersheds, as well as in-store placement restrictions. Knowing your score is the first step toward ensuring compliance and planning potential reformulations.

2. How does the Genesis Foods HFSS Report simplify the calculation process?

The HFSS Report looks at your existing recipe formulations within Genesis Foods. It applies the UK’s Nutrient Profiling Model to calculate your score, identifying “A” points (energy, saturated fat, total sugar, and sodium) and “C” points (fruit, vegetable, and nut content, fibre, and protein) so you don’t have to perform manual, error-prone calculations.

3. Can I use the report to help with recipe reformulation?

Yes. The report is designed to fit directly into your R&D workflow. Because the analysis is “live,” you can trial different ingredient swaps or quantity adjustments within Genesis Foods and see the impact on your HFSS score in real-time. This allows you to optimise your recipe to fall below the HFSS threshold before the product ever hits the production line.

4. Is the HFSS Report available for all users on the Trustwell Connect platform?

The HFSS Reporting feature is a specialised tool within the Genesis Foods formulation and labelling engine. You can take a self-guided tour of the feature via our website or request a bespoke demo to see how the report can be customised to your specific product categories and organisational needs.