“We use Genesis Foods to label a variety of products, from our grab-and-go entrees to our homemade cakes and loaves in the bakery. It helps ensure our customers have all the information they need right at their fingertips.”

JILL O’COIN | Highland Park Market

Since 1886, Highland Park Market has been a cornerstone of the communities it serves in Connecticut, providing fresh, high-quality products with a strong commitment to customer service. What started as a small general store has grown into a trusted local grocery chain with multiple locations, still rooted in family values and a dedication to excellence. As Highland Park Market expanded, so did the need for a more efficient way to manage its ingredient data, recipes, and labeling processes—especially in its deli and bakery departments.

OBJECTIVES

Highland Park Market used Genesis Classic for recipe creation and management and labeling. By upgrading to Genesis Foods, they were able to unlock: Modern User Experience: A more intuitive, easier to navigate interface that can be accessed from any web browser AI-Powered Features: Smart labeling features, enhanced analytics, and AskReg, a generative AI compliance assistant Advanced Ingredient Statements: Customizable ingredient names, merge like items& break down complex ingredients into sub-ingredients

SOLUTIONS

By adopting Genesis Foods, Highland Park Market was able to consolidate and centralize its recipe and labeling processes, particularly in its deli and bakery departments. An easy-to-navigate interface significantly reduced time spent on data entry and retrieval, while smart labeling features, such as automated allergen alerts, enhanced compliance and accuracy. Trustwell’s customer support team and user-friendly resources played a key role in easing the transition, providing guidance and troubleshooting assistance at every step along the way.

RESULTS

Highland Park Market has transformed its approach to recipe and label management. With seamless label creation, Highland Park Market employees can focus on serving their customers. Using Genesis Foods, deli and bakery teams have created recipe books that ensure consistency and efficiency in product preparation. With the ability to easily reference nutrition information when assisting customers, Highland Park Market can confidently provide greater transparency in the products they sell.